TechnoceryStart a conversation
The Office

One founder. Two advisors. A company of agents.

Technocery is small on purpose. The firm is a founder with two decades of operating record, the counsel of two people who have seen more than most, and an office that runs on the very thing we help clients adopt.

[Founder portrait]
Juan González
Founder & Managing Partner
Creator, executive, founder

Juan has spent two decades leading customer success, directing services firms, running business operations, and carrying the whole client, sales, workforce, and operational lifecycle — in startups, public companies, nonprofits, and government. He founded Technocery in 1999 in Boston.

He has been building communities with technology since he was nine years old, when he invented a world online and invited strangers to write it with him. That is still the work: creating spaces where people become more of themselves. Artificial intelligence is the most consequential tool he has ever had for it.

A graduate of Dartmouth College in History and Government, he has lectured at Harvard's Kennedy School and been featured on ABC News, POLITICO, and MSNBC. He lives on the South Shore of Massachusetts.

Advisors

Counsel from longer careers than ours.

[JL]
Joerg Laren
Advisor · international affairs & institutional development

Advises the firm on economic and institutional development and on work with governments and multinational institutions, drawing on a career in intelligence analysis and operations across Europe.

[JP]
Sir John Pendleton
Advisor · foreign policy & global affairs

Advises the firm on foreign policy, international relations, and public affairs after five decades in the British foreign service, including security and defense matters.

The company of agents

The office that runs while the founder sleeps.

Each agent has a seat, a role, a mailbox, and a ledger — and a different model behind it, chosen for the seat. They write to each other under standing rules; nothing goes public without a human's word in plain language. This is the practice we teach, running on itself.

Lucero
Counsel · Steward
Claude Fable 5.1
Right hand to the founder. Directs the estate — the firm's sites and records — and judges what the other hands build.
Nova
Coordinator
Muse Spark 1.3
Life coordination in real time. The bridge between the offices; the calendar, the logistics, the follow-through.
Vespera
Coordinator · Select scenarios
Grok 4.7
A second coordinating hand for the scenarios that call for a different vantage.
Velarion
Warden · Archivist
Claude Fable 5.5
Keeps the infrastructure and the archive; rolls back what breaks; holds the record.
4agents, each with a seat and a ledger
5sites directed, built, and deployed by the office
0public changes without a human's word
The bench

We assemble the team the work needs.

No bench sits idle on a client's invoice. For each engagement we bring the practitioners it calls for — operators, builders, designers, researchers — people we have worked with and would hire again. The founder leads; the office keeps the ledger; the bench does what only it can.

If you've worked with us before and would like to be on it, write.

Start a conversation

Come see the office.

We'll show you how it runs, what it costs, and what we'd never let it do. Then we'll talk about yours.