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Writing

A record, kept since 2022.

Essays on synthetics, scale, and the way organizations actually change. Dated, because the record matters.

Digital · February 2024

Cloud Exodus

Companies across all industries began to exit the cloud last year and, despite widespread incredulity, have started a trend that is showing signs of accelerating this year. What's behind this great "public cloud repatriation" and why is a return to the Internet's origin story an inevitable opportunity to help clients be successful?

Synthetics · January 2024

Artificial Apotheosis

The Year 2023 was typified by consumers and companies alike becoming enthralled with the possibilities of artificial intelligence: from generative AI that unlocked new levels of creativity and productivity, to delegative and autonomous workflows that are ushering in scale like never before seen. Is 2024 the year business becomes serious about synthetics?

Synthetics · November 2023

Catastrophe's Conflux

French Emperor Napoleon Bonaparte once famously advised to "never interrupt an enemy when they are in the process of destroying themselves." The continuing drama surrounding the unmaking of OpenAI reveals that a tragic combination of two competing directions now predictably threatens the future of artificial intelligence.

Practices · October 2023

Risk vs. Reward

In the fog of war, uncertainty confounds generals into a condition of caution, depriving them of the boldness needed for victory. As the global economy remains murky, businesses are also tempted into critical hesitancy that deny them success. Yet, the rewards are always correlated to the risks undertaken.

Services · September 2023

Deconstructing Labor Disruptions

As the volatile global business landscape evolves through the post-pandemic period, labor disruptions (strikes, layoffs, and resignations) will be a recurring challenge. Rather than being destabilized by these developments, five deconstructions of your strategy can help you become even more effective.

Services · January 2023

Confronting Catastrophe

The New Year usually heralds beginnings, a fresh start, a new look. Yet as the world plunges into economic uncertainty, more businesses are realizing they've reached the end of the runway. Will you take off and soar? Or pull back and crash?

Services · October 2022

30-60-90

The first ninety days of an engagement sets the tone for how the rest of that relationship develops. If first impressions are everything, then early mistakes can easily become unrecoverable.

Synthetics · October 2022

AI and the Singularity

Creativity is often cited as one of the central hallmarks of sentience. The ability to reach into the unknown and imagine or invent through the spark of inspiration has been a uniquely human quality. Now that artificial intelligence is creating art, what comes next?

Ventures · October 2022

Seven Stages of Scale

Many companies undergoing frantic hiring freezes or excruciating layoffs during this economic downturn could have avoided this.

Papers we preserve

Insight Partners · October 2022

Sales and Success Metrics

Companies that stage their growth to scale are fundamentally more successful and resilient than those that grow without measurable business outcomes.